Mattel’s Toy Packaging is Destroying Rainforests. Not for Our Children Please.

Mattel, the manufacturer of Barbie, is using paper packaging for the world’s most famous toy from Indonesia’s most notorious rainforest destroyer Asia Pulp and Paper (APP).

Over Packaging on Our Childrens Toys will Leave Them with No Forests

Over Packaging on Our Childrens Toys will Leave Them with No Forests

Barbie has a nasty deforestation habit – she is trashing rainforests in Indonesia, including areas that are home to some of the last tiger, orang-utans and elephants, just so she can wrap herself in pretty packaging.

Critical wildlife habitat and carbon-rich rainforests and peatlands are being wrecked for cheap, throw-away toy packaging. Creating the future of play, shouldn’t mean no future for rainforests.

Tell Mattel to stop destroying rainforests for toy packaging »

Wow! Activists like you have sent more than 45,000 letters telling Mattel to stop supporting deforestation in Indonesia, nearly 1,000,000 people around the world have watched our video of Ken and Barbie’s break up, and to top it off, two groups of Greenpeace activists unfurled two giant banners at Mattel’s headquarters in Los Angeles.

The pressure is working. Mattel has stated that they will take initial steps to address this issue, but without details or timelines their words alone are not enough.


1 Comment

  1. Mattel uses packaging from a company called Asia Pulp & Paper, APP, which is part of the Sinar Mas Group, and is also Indonesia’s most notorious rainforest destroyer.

    Your company, and the packaging and printing suppliers you buy from, are involved in the destruction of Indonesia’s precious rainforests as a result of your use of paper supplier Asia Pulp & Paper. Sinar Mas Group’s pulp and paper division, APP, continues to use timber from the rainforests of Indonesia to produce throw away products such as packaging. APP continues to use this timber despite the negative impact on the people and wildlife that depend on the rainforests for their survival, and despite the fact that it is accelerating climate change.

    Mattel is the world’s biggest toy company, and a responsible company in your position would immediately stop using pulp and paper products including packaging from APP and any subsidiary or affiliate APP company. This suspension should be extended to all your direct and indirect suppliers, including products manufactured on Mattel’s behalf by third parties to ensure your packaging does not contain rainforest destruction.

    You should keep these suspensions in place until APP implements commitments to stop using timber from deforestation for the production of its pulp and paper products.

    I would like to see Mattel become a leader in the use of sustainable forest products, and for this to happen you should immediately implement a new procurement policy for all pulp and paper products, including packaging, and make sure that its products are made in ways that don’t damage the environment.

    I am asking you to act today to clean up your supply chains. Please stop pushing Sumatran tigers to the brink of extinction for throw-away toy packaging.

    Thank you for your kind attention,

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